Ad spend that shows up in revenue, not just dashboards.
First Light Digital runs performance marketing for SME brands in Malaysia and Singapore. We manage spend against the number that actually matters — revenue for e-commerce, qualified pipeline for lead-gen. If a campaign isn't moving it, we fix it or kill it.
Book a 20-minute fit callWhat we do
Most agencies report on clicks and cost-per-lead. Useful — but none of it is money. We connect your ad spend to what actually lands in the business, then manage it against that. And when the attribution is broken or the data's a mess, we fix the measurement first, because you can't optimize what you can't see.
Proof
For a K-beauty e-commerce brand, we built the measurement layer that tied content and ad spend to actual sales — surfacing roughly US$100,000 in incremental revenue that existing reporting had missed.
Contact
Tell me what you're spending and what it's meant to produce. If I can help, I'll say so. If I can't, I'll tell you that too.
eujin@firstlightdigital.co